Spring 2021 Virtual CEO Experience

Tuesday, March 30, 2021


Join us this March

EAA leadership is excited to offer a one-day CEO Experience this spring. We appreciate that schedules are busier than ever, so we took all the best elements of the CEO Conference and created a one-day experience for us to come together and collaborate with peers. We look forward to welcoming you March 30, 2021! 

Conference Agenda 
 Date  Time (Central Standard)                       Activity
 Tuesday, March 30       10:30 - 10:50 a.m. CST  Optional Pre-Event Networking 
   11:00 - 11:05 a.m. CST  Welcome Remarks 
   11:05 a.m. - 11:45 a.m. CST          Panel: The Forever Transaction
   11:45 a.m. - 12:00 p.m. CST  Panel Q&A
   12:00 - 12:30 p.m. CST  Break
   12:30 - 12:45 p.m. CST  HR Certification Institute (HRCI) Update 
   12:45 - 1:00 p.m. CST  EAA Business Meeting
   1:00 - 1:45 p.m. CST  Membership Panel 
   1:45 - 2:45 p.m. CST  Roundtable - part I
   2:45 - 3:00 p.m. CST  Break
   3:00 - 3:55 p.m. CST  Roundtable - part II
   3:55 - 4:00 p.m. CST  Closing Remarks 
Meet the Panelists

Bruce Clarke, co-CEO

Former CEO of Capital Associated Industries 

Kenny Colbert, co-CEO

Former CEO of The Employers Association

Nicole Hendron, Chief Growth Officer

Panel: The Forever Transaction     
Member-centricity is the core of successful associations. The Forever Transactionby Robbie Baxter, captures techniques that organizations are using to build sustainable customer relationships. Gain insight and practical tips from two Employer Association CEOs, who consulted with the author and have recently made bold changes within their organizations. 

The book is not required reading, but we recommend reading it to enhance your attendee experience during the panel discussion. The Forever Transaction is available on Amazon
Membership Panel
Membership experts from a small-, mid- and large association join together to discuss trends and techniques to grow membership in 2021 and beyond.

Conference Registration
 Attendee Type  Registration Rate
 CEO Attendee  Complimentary Registration with code CEO2021
 Senior Staff Attendee*  $75
 Registration Closes  Friday, March 26
*Conference Registration is extended to CEOs and the senior staff personally invited by them. Senior Staff would be anyone that the CEO identifies as a potential successor or executive leader in the association or a high potential leader that is ready for advancement to VP level as a recognition and developmental opportunity.

CEO Registration Rate

EAA leadership is thrilled to offer all CEOs complimentary registration to this virtual event. It has never been a better time to connect with colleagues from employer associations nationwide, and we are happy to remove the financial constraint of attendance. Please use the code CEO2021 during registration to secure your complimentary rate. 


Conference Partners
Thank you to our valued partners! 
For addtional questions please contact: 
Kim Mitschke, CMP
Conference & Events Planner